![]() ![]() Loyalty marketing focuses bringing back and retaining existing and past customers with initiatives and incentives-which is better for your business. Most often, these strategies involve incentivizing purchases and building up customer loyalty-but more of those specifics in a minute. Loyalty marketing is a strategy that encourages your customers to do repeat business with your company again and again. In this guide to loyalty marketing, I’m going to share what loyalty marketing is, why loyalty marketing works, and how to use this strategy to keep your customers coming back and to grow your brand overall.
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